A LIVING FROM THE LAND 



siderably to the expense of selling, especially 

 where the volume of each commodity is small. 

 Furthermore, in such a method of selling, the 

 producer comes in direct contact with the con- 

 sumer. Ideas are exchanged, mutual confidence 

 is developed and both should share financially 

 in the advantages accruing from eliminating 

 ordinary means of distribution. 



Problems in Roadside Marketing. On the 

 other hand, there are certain disadvantages 

 of roadside selling which operate against success- 

 ful merchandising in such a manner. These 

 should be fully considered in deciding how the 

 surplus farm products are to be disposed of. 

 Due to the difficulty experienced by many 

 potential buyers in getting satisfactory produce, 

 they have become discouraged and will often 

 drive by all roadside markets rather than take 

 a chance on buying commodities that may be 

 misrepresented. Naturally, this works against 

 the development of adequate business and makes 

 it necessary for the individual to spend con- 

 siderable time and effort in selling himself and 

 his market to the public and in creating con- 

 fidence and good will. 



There is necessarily some loss due to deprecia- 

 tion in the quality of perishable commodities. 

 In many cases it is necessary to expose these 

 commodities to the sun and weather, and if they 



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