MARKETING FARM PRODUCTS 



are not sold promptly they will not long maintain 

 the standard of quality which the operator must 

 have identified with his market. The operator 

 has no knowledge of the number of customers he 

 will have when he displays his products, nor 

 does he know the whims of the individuals who 

 may patronize his market that day. To avoid the 

 losses resulting from unsold products it is desira- 

 ble to have some other outlet which will absorb 

 unused quantities, even though the price is not 

 so good as would be secured from ordinary 

 sales at the market. Many of the commodities 

 can be delivered to some wholesale market to be 

 sold for what they will bring. Another outlet 

 that is available is through canning or preserving 

 the commodities and selling them later in the 

 season under the label carried by the roadside 

 stand. 



It should be borne in mind that the business 

 of operating a roadside market has its own 

 peculiar problems and success in it depends upon 

 following good merchandising principles, to 

 which are added those finer points which 

 pertain to direct selling. The attitude of the 

 public must be studied and plans for promoting 

 sales must be adopted which will result in 

 attracting and holding customers. Beyond doubt, 

 the two most important factors in the operation 

 of a successful roadside market are attractive- 



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