MARKETING FARM PRODUCTS 



So far as the design of the market itself 

 is concerned, there are endless opportunities for 

 one's genius to be brought into operation. It 

 should be borne in mind that, while there are 

 certain standard requirements in the way of 

 display shelves and facilities for keeping reserve 

 stocks immediately available, as well as a safe 

 container for funds, originality in design attracts 

 attention. Here again, the design should not be 

 obtrusive, but one that blends with the atmos- 

 phere of the place where the stand is set up. It 

 must convey the impression that the owner of 

 the property is himself the operator of the stand 

 and has transferred to the stand the same interest 

 which is manifested in his home and its imme- 

 diate surroundings. 



Most purchasers at roadside stands want to 

 see the whole display without having to stumble 

 over baskets and other articles to find out what is 

 offered, and they expect prompt attention. As a 

 general rule, the more nearly the stand can 

 supply the complete needs of the purchaser in 

 that field, the more likely are buyers to stop and 

 become regular patrons. In addition to the 

 display of seasonable fruits and vegetables, it is 

 desirable to have eggs and dairy products, 

 including butter, cottage cheese, canned fruits 

 or jellies that have the home-made farm atmos- 

 phere about them. 



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