A LIVING FROM THE LAND 



In most cases, ice is available or electric 

 refrigeration can be utilized for keeping cold 

 milk, buttermilk, cider and other products avail- 

 able for immediate consumption for the hot and 

 thirsty traveler in the summertime. Hot coffee 

 or hot chocolate can be made available for 

 service in colder weather. Very often the road- 

 stand operator destroys the genuine sales appeal 

 that such stands have by specializing in manu- 

 factured concoctions that have no relation what- 

 ever to the location where they are sold. Too 

 often the stands are covered with advertisements 

 of such commodities, and this immediately 

 creates sales resistance so far as the promotion 

 of fresh farm products is concerned. 



Origin of Products Offered. The ordinary 

 purchaser at a roadside market likes to think 

 that he is buying products raised or processed 

 on the place where they are sold, and believes 

 that he is thereby securing fresher and better 

 commodities in which the seller has had an 

 interest from planting time to harvest. Certainly 

 some of the commodities sold should come 

 directly from the tract where the market is 

 located, and visual evidence should be given of 

 that fact. On the other hand, there is no objection 

 to the addition of other commodities so long as 

 they are in accord with what a producer might 

 be expected to have for sale at that season of the 



