MARKETING FARM PRODUCTS 



year. Many operators have found that the sale 

 of gasoline and lubricating oil and tobacco 

 in various forms can be offered for sale to good 

 advantage simply as a part of the service being 

 offered by the market to the public. 



Quality the Keystone. The fundamental basis 

 for success in the operation of any roadside 

 market lies in the quality of the products that 

 are offered for sale. This is a rather difficult 

 condition for the operator to maintain consist- 

 ently, but it is fundamental in securing customers 

 and in keeping them. Products that have become 

 stale, unattractive or unpalatable for any reason 

 should never be offered for sale and should be 

 discarded, made into some by-product or sold 

 through some channel which will not identify 

 the article with the stand itself. A satisfied 

 customer who develops confidence in the integ- 

 rity and good faith of the stand operator is a 

 decided asset, and no effort spent in cultivating 

 such confidence is wasted. 



Every successful roadside stand operator has 

 built his business on honest dealing and a per- 

 sonal interest in seeing that the buyer is satisfied. 

 This contact between the owner of a small 

 business and a buyer is one that can be capital- 

 ized to a very great extent. It is one of the 

 handicaps which a chain-store organization has 

 to face and one that must be developed by the 



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