A LIVING FROM THE LAND 



person who wishes to establish a permanent and 

 satisfactory business in this merchandising field. 

 Very often the sale of farm products can be 

 supplemented to the advantage of the stand by 

 offering small ornamental plants or by the 

 display of pet animals, particularly for the 

 younger members of the traveling public. 



Success Factors. A definite program of adver- 

 tising can be developed with many original 

 features that apply directly to the type of 

 business. If the operator has pride in his products 

 he will be glad to have his name on every 

 package of commodities that he sells. This is 

 good sales propaganda even if it only indicates 

 the confidence of the seller in his products and 

 his willingness to stand behind them. Besides 

 that, however, it creates a knowledge of his 

 name or the designation of his farm or stand 

 among purchasers who will then have a means of 

 identifying it to their friends. A small leaflet, 

 describing the products that are offered for sale 

 and the intention of the operator to give the 

 customer service, can be put in each package at 

 very small cost with good results. It is also 

 possible to prepare leaflets dealing with methods of 

 cooking or of preparation of the commodities sold 

 that will build good will on the part of customers. 



The most successful operators, again, are 

 those who do not depend upon casual visitors 



