A LIVING FROM THE LAND 



Do'i 



Use the roadside market or near-by outlets for dis- 

 posing of excess farm products. 

 Fully utilize the possibilities of roadside stands in 



building a permanent business. 

 Road stands, as well as the products on display, must 



have sales appeal. 

 Produce at home all farm products offered for sale, if 



possible, and make the growing area the background 



of the market. 

 Stress quality of products and the responsibility of the 



operator. 



Advertising of the right type will multiply sales. 

 Offer meal service with farm surroundings wherever 



possible. 

 If considerable traffic passes the premises, try out 



possibilities of accommodating tourists. 



Don'ts 



Don't try to dispose of miscellaneous surplus of farm 

 commodities by shipment to market if a roadside 

 market can be set up. 



Don't ruin standing of roadside market by selling 

 inferior or stale products. 



Don't try to run a city fruit stand with a farm back- 

 ground. 



Don't destroy country home life by over-commerciali- 

 zation. 



184 



