984 PARKS 



properties and the opportunities offered there for the people's use. Year 

 after year these facts should be brought to the attention of the people 

 through as many avenues of publicity as possible. Some of the means of 

 acquainting the people with these facts may be enumerated as follows: 



(a) Compilation and publication of a leaflet or pamphlet, yearly, for free 

 distribution, giving the name, location and the facilities of each property in the 

 system, together with instructions as to how to reach the property, if of general 

 community use. Facts concerning distinguishing characteristics as to plant 

 life, geological formations and fine views might be included, as well as 

 information regarding any organized recreations which may be conducted, 

 and at what seasons and hours. Following the general list of properties 

 and facilities a part of the leaflet or pamphlet might well be given to a 

 compilation of similar features or facilities. Thus all baseball diamonds and 

 their locations might be in one table, all tennis courts in another, bathing 

 places in another, picnic places in another, and distinguishing groups or 

 displays of plant life and good places for the observation and study of 

 bird life in other tables. Such information would facilitate the location by 

 those interested in particular features. A small map of the park and recrea- 

 tion sites should be included in the pamphlet. 



An attempt should be made to get these pamphlets into as many homes 

 as possible. This could be fairly effectively accomplished by systematic 

 distribution through the schools; by sending them out, if not too large, in 

 the monthly bill envelopes of the water department; by distributing them 

 through the playgrounds and other places where people congregate through- 

 out the park and recreation system; by play leaders when visiting the homes 

 of the people in the vicinity of their playgrounds. No doubt the local press 

 would print large sections of such a publication, thus giving the information 

 wide circulation. Such information, or parts of it, might be published 

 through chamber of commerce bulletins and general city guides such as are 

 found in the larger cities and often in the smaller ones. Municipal direc- 

 tories might include much of the information. Some municipalities publish 

 a municipal paper through the columns of which all of the information 

 might be issued. Only a very few park systems issue such condensed leaflets 

 or pamphlets of information. 



(b) Talks and lectures. In nearly every community there are organized 

 clubs and groups, most of which have some kind of an instructional program 

 during the year. The chief executive and subordinate officials will in all 

 probability be called upon to give talks from time to time concerning the 

 park and recreation system before many of these organizations, or places 

 on the programs can usually be easily arranged by the office of the depart- 

 ment or by the publicity director if there is such an employee. As a form 



