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PARKS 



opening, hours to be open, list of facilities there and a statement of the 

 activities to be conducted. These, posted at conspicuous places about the 

 neighborhood, are effective means of publicity for this kind of an event. 

 A similar form of publicity may be used in connection with the opening 

 of a swimming center, a gymnasium, or a new community building, boating 

 center, golf course, etc. The poster or placard is the standard form of 

 advertising tournaments, play festivals, athletic meets, swimming meets, 

 field days, dramatic performances and municipal camps. Where a set of 

 facilities are operated seasonally, a common form of publicity is the issuance 

 of a poster giving a list of the facilities, the location of each, the date of 

 opening of each and the hours they will be operated together with the 

 schedule of charges if charges are made. A special announcement in the 

 form of a leaflet giving the same sort of information is sometimes used in 

 this connection. 



(i) Parades, demonstrations. In cities where a great deal of interest 

 has been aroused in some particular sport or several different sports, a 

 downtown parade of all the players that have entered the contest or contests 

 for the season creates not only a great deal of enthusiasm among the players 

 but also arouses a great deal of public interest. In some instances the 

 mayor has issued a special proclamation concerning the opening of the 

 season and declared a half holiday. A parade of several hundred to a thou- 

 sand or more baseball players, of several hundreds of tennis players and 

 golf players, each with the appropriate emblem of his sport, is a sight long 

 to be remembered and does without doubt inspire large numbers of other 



PLATE No. 374. BOARD OF PARK COMMISSIONERS EXHIBIT AT HEALTH SHOW, 

 MILWAUKEE, WISCONSIN, APRIL 1923 

 Illustrating one method of educational publicity 



