SOUTHERN HORIZONS 



know very little about our products. What can we 

 do about it?" 



Pendleton began talking these thoughts. He found 

 several of his friends in the business had been asking 

 themselves the same question. J. Webb Howell came 

 up with a suggestion. He lived at Bryan, next door to 

 Texas A. & M. College, and had a neighbor who was 

 working for the Extension Service, a swine specialist 

 with ideas about this balanced farming business. 



"You ought to talk with young Ward," he told Pendle- 

 ton. "A. L. Ward, A. & M. graduate, managed a big 

 cotton-livestock outfit up near Paris was a major in 

 artillery during the war he talks your language, talks 

 it effectively to farmers, and gets things done. Next 

 time he's in Dallas I'll wire you." 



So one day in February, 1926, the telephone rang in 

 Ward's room at the Baker Hotel, and hah an hour later 

 a big, expansive man walked in. Five hours later Ward 

 almost missed the nine o'clock train back home. 



That talk between Fred Pendleton and A. L. Ward 

 reaped a bountiful harvest of deeds. The ex-major was 

 invited to tell a small group of North Texas mill oper- 

 ators where cottonseed products fit into the balanced 

 farming program. They were interested in Ward's ideas, 

 and in Ward, who was asked to tell his story before the 

 annual meeting of the entire Texas Cottonseed Crush- 

 ers' Association at San Antonio in May. Again, Ward 

 sold his ideas, and himself, so that before that meeting 



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