COTTON'S OTHER CROP 



adjourned he had been offered, and accepted, a brand- 

 new kind of job. He was to organize an "Educational 

 Service" for the cottonseed crushers and make it effec- 

 tive in practical benefits to the common interests of 

 the oil mill operators, the cotton planters, and the live- 

 stock producers. 



"Texas is big, but this idea is bigger than the Lone 

 Star State" so Senator Christie Benet of Columbia, 

 South Carolina, who was the banquet speaker at that 

 convention, told the assembled Texans. He was right, 

 and in a short time the Educational Bureau became a 

 major function of the strong National Cottonseed Prod- 

 ucts Association. A. L. Ward is still making that pro- 

 gram effective. It has furthered the balanced farming 

 idea immeasurably, and today cottonseed meal is the 

 most important protein feedstuff in the country. 



"Caking," which is rancher's lingo for feeding cotton- 

 seed cake, began as a sort of tonic for sick cows. Then 

 cattlemen of the West and Southwest accepted the 

 heavy annual loss of weight and even deaths suffered 

 during drought and winter months as just part of the 

 business. Where cottonseed cake began to be used as 

 a lifesaver for weaker cows in the breeding herd, it was 

 administered in small lots in fenced areas, but the re- 

 sults were as obvious as a black Angus bull in a snow 

 field. Smart cowmen began caking on the range. Here 

 this rich supplemental feeding began to grow beef 

 quicker for market, and caking became a big factor in 



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