SOUTHERN HORIZONS 



the evolution from heavy, aged steers to the modern 

 type of young beef animal. 



When Harrell made up his mind to do some research 

 to develop his local markets for manufacturing cotton- 

 seed products, caking did not need to be sold to the 

 wide-awake cattlemen. But meal was still his only 

 local product. Unless he was prepared to go into the 

 manufacture of margarine or vegetable shortening or 

 salad dressing or soap, he would only waste time and 

 money on research for cottonseed oil. A scientific study 

 of linters would be profitable work only if he planned 

 to branch out into upholstered furniture or mattresses, 

 rayon or lacquers. But meal and hulls were something 

 quite different. These were sold, not to big companies 

 which had greater research facilities than he could hope 

 to organize, but to a lot of cattle feeders. These men 

 were his own customers, men he might run into at lunch 

 at the Fort Worth Club any day, men he knew as "Jim" 

 and "Harold'* and "Baldy." 



"To hear those cattlemen squawk, you'd think they 

 had corralled all the troubles in the universe," so Har- 

 rell reasoned, "and it looks like a fellow might make 

 friends and influence a bit of business, if he found out 

 what they wanted and gave it to them." 



So out he went to the ranches. There he soon learned 

 that the cottonseed cake he and all other millers were 

 selling was not pleasing to the customers. The theme 

 song of complaint was its bricklike hardness. "Your 



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