PULP, PAPER, AND BY-PRODUCTS 



demands of our global war forced the kraft companies 

 to go out twenty, thirty, fifty miles in search of pulp. 

 For this greater demand is a sharper spur to the cultiva- 

 tion of pulpwood as an annual crop, hastening the day 

 he foresaw when abandoned cotton land in his own 

 state would produce a ton of good cellulose to the acre 

 each year. Most of all, Charlie Herty would be inter- 

 ested in purified cellulose made at Fernandina, near 

 Jacksonville, for rayon, and the new uses being found 

 for the wastes and by-products of all Southern paper 

 mills. 



Though the Southern paper industry has grown so 

 lustily, there is no ceiling upon its future expansion 

 except an adequate, permanent supply of pulpwood. 

 Third only to water and milk, we Americans consume 

 more paper than any other commodity, and we promise 

 to break the old prewar record of three hundred pounds 

 a year apiece. If the South were to add only sufficient 

 newsprint for Southern newspapers, several gigantic 

 mills would need to be built and the region's paper out- 

 put increased an eighth. As for the tough kraft wrapping 

 paper and the light, strong kraft board, war shortages 

 of cotton bags, jute, tin, plastics, wood have shoved 

 them out into new markets. 



These new positions will not be held without a 

 merry battle. Paper bags and cartons are the cheapest 

 and lightest shipping containers. These are two telling 

 arguments. The paper bag is better than cotton or bur- 



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