SOUTHERN HORIZONS 



French soldier carried in his knapsack a marshal's 

 baton, so every Reynolds employee knows that execu- 

 tive titlesand salaries can always be won by promo- 

 tion from the ranks. 



Richard Samuel Reynolds got into aluminum natu- 

 rally. Born into the tobacco business at Bristol, Ten- 

 nessee, he capitalized his connections thirty-five years 

 ago by starting to make lead foil for packaging pipe 

 tobacco. Aluminum foil for cigarettes was a natural 

 growth, but he went on and sold metal foil for protect- 

 ing chewing gum and candy. In the old days he bought 

 his aluminum stock, but shortly before the war he 

 literally began "rolling his own." Today the Reynolds 

 Metals Company makes more aluminum than the whole 

 of England and France. 



Where's all this aluminum going? "R.S." has no 

 qualms on that score, and that evening he had his own 

 associates, scientifically minded chemists and realistic 

 plant operators, on the edges of their chairs as he ex- 

 ploded idea after idea. Aluminum foil with the labels 

 all printed on it, as cheap as waxed paper. The Army 

 has shipped everything from ammunition to Bibles in 

 aluminum and found it good. Bread wrapped in hermet- 

 ically sealed aluminum sheets keeps oven-fresh for 

 weeks. Aluminum foil inside the roofs and walls of our 

 homes is a perfect insulating material. Steel plated with 

 aluminum becomes everlastingly rustproof. A pound of 

 aluminum makes 11,300 yards of metallic thread that 



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