MINERAL ORES AND WATER POWER 



ite ore. The Monsanto and Victor phosphorus opera- 

 tions and the Alcoa and Reynolds aluminum plants are 

 all big. Some of TVA's most cordial friends to whom 

 size is presumptive proof of any corporation's anti-social 

 guilt have criticized the sale of chunks of power to a 

 few large customers. 



If jobs by and through power is the best way to serve 

 the Valley, friends and critics and the TV A, itself, must 

 recognize that the first step is to lay down a backlog 

 of big kilowatt consumption by heavy industry. Such 

 enterprises must be big and to survive they must buy 

 electrical energy at a low rate. Once firmly established, 

 their products will draw in fabricating industries which 

 use power to turn many motors but which can afford 

 to pay a higher rate because their products consume 

 relatively little electrical power per pound. In this way, 

 within a very few years, the Tennessee Valley might 

 become a humming center of industrial activity, em- 

 ploying important Southern resources, providing its 

 people raised standards of living, supplying the entire 

 South with industrial materials needed for many kinds 

 of consumer goods. 



These glittering generalities can .be pinned down by 

 figuring the jobs and the products to be gained through 

 industrial use of say, six hundred thousand or eight hun- 

 dred thousand kilowatts of the two million available in 

 the TVA system. Used primarily in such heavy indus- 

 tries as would naturally be attracted, this amount of 



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