PLANS FOR TOMORROW 



adjunct, nor is the "Inland Cotton Capital" the only city 

 where the bigger-and-better boosting has been super- 

 seded by sound, factual promotion. "A Statement of 

 Facts" a title as significant as the name of the Memphis 

 committee is a study of local resources for chemical 

 industries prepared by the New Orleans Association of 

 Commerce. Its sixty-nine pages contain not a hint of 

 boast or bribe. George Schneider and Sam Fowlkes are 

 admittedly able trade association executives, but the 

 kind of forward-looking work they are doing for New 

 Orleans has rivals. The swing to facts in plans and pro- 

 grams, as well as in the ways and means of economic 

 promotion, is additional evidence of the revolution in 

 Southern thinking. 



It is one more of those puzzling Southern paradoxes 

 that these new ideas about industrial promotion should 

 be crystallized into practice in that easy-going, aristo- 

 cratic, wholly delightful city of Charleston which, for 

 all of its many charms and numerous claims to fame, 

 has not stood out in our minds as a mainspring of pro- 

 gressive action. Nevertheless, this South Carolina city 

 is the birthplace of a professional organization, the 

 Community Research Institute, whose services make 

 these practical ideals of self-analysis and of self-help 

 available for any community. 



The idea is as clear and simple as springwater. A 

 group of disinterested experts civil, mechanical, and 

 chemical engineers, business and farming authorities, 



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