SOUTHERN HORIZONS 



each a distinguished authority in his own right studies 

 a community as it is today. It makes definite recom- 

 mendations for tomorrow. First, how the usually neg- 

 lected assets, the existing businesses in manufacturing, 

 farming, and trade, might be strengthened. Second, 

 what new projects offer the fairest chance for local 

 money and local men. Neither of these homegrown 

 betterments affects the third program: to bring in new 

 enterprises. 



The Institute fathers the creation of a fund of local 

 capital to aid existing and new projects. This is no slush 

 fund. It is working capital to expand the business op- 

 portunities of the community. Its subscribers receive 

 stock and elect trustees who, with the continuing help 

 of the professional experts, invest this capital. The 

 trustees may lend money to a local machine shop that 

 wants to add a nut-and-bolt factory, or they may buy 

 stock in a textile mill that requires additional capital to 

 buy rayon-weaving machines. They might even decide 

 to launch a brand new paint and lacquer factory or to 

 buy land or buildings to be sold on favorable terms to 

 some established business or some newcomer. 



Against the old promotional tactics this community 

 corporation has one thundering advantage. It is busi- 

 ness. It places community development on a dollars- 

 and-cents basis. It stimulates a lively, lasting interest 

 and it sets up technically guided projects for which 

 somebody is directly responsible to people who have 



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