PLANS FOR TOMORROW 



a cash stake in their success. The Community Research 

 Institute employs the clinical method to tap the re- 

 sources of a group of experienced specialists to formu- 

 late realistic programs. It makes no "survey," renders 

 no prettily bound reports that get no farther than the 

 filing case. It implements definite action, encourages 

 profitable self-help. 



"In a lifetime of professional practice as a consulting 

 engineer, I have never faced a Southern economic prob- 

 lem, in a going business or in new opportunities, which 

 could not have been solved by our own people to their 

 own advantage." 



That statement of combined experience and faith by 

 Frederick H. McDonald, director of this Charleston 

 research group, is the distilled essence of the new think- 

 ing that is renovating Southern life and living. After 

 giving me the striking parable of the Southerner and 

 the Yankee who struck gold, which I repeated in the 

 first chapter, this keen analyst continued with this work- 

 aday application of these revolutionary ideas. 



"Southern economic and cultural advancement must 

 be rooted in more diversified employment and in better 

 income for our people. The process will require a spe- 

 cial kind of education. We must apply sound principles 

 and back them up with proofs of home opportunities. 

 When it comes to capitalizing them, I have been find- 

 ing that unless we can demonstrate commercial opera- 

 tion on at least a pilot-plant scale, Southerners are un- 



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