SOUTHERN HORIZONS 



willing to chance investment where unfamiliar tech- 

 nologies are involved. 



"Yet, no matter what we do, the future of our in- 

 dustry and our agriculture alike lie in science. This of 

 necessity produces new techniques. It is but natural 

 that new methods and new products are obscure to the 

 layman. He has no familiar yardstick by which to eval- 

 uate them. Many of our leaders realize that research 

 is the very essence of our progress; too few appreciate 

 that the mere test-tube predictions of the laboratory 

 will not convince investors. If, however, theory is re- 

 duced to the familiar measure of profits in dollars, as 

 demonstrated by even the smallest type of commercial 

 operation, there is plenty of leadership and enough 

 money in the South to carry them on and forward." 



284 



