WILBUR C. PHILLIPS 81 



model milk farm. Dr. Goler's able work in Rochester could 

 profitably serve as a model for this undertaking. In still larger 

 towns it might be possible to do what the New York Milk Com- 

 mittee has done through the organization of its model milk con- 

 cern, the New York Dairy Demonstration Company. The impor- 

 tant thing to remember is that milk demonstration is not a 

 problem for persons who are employed and paid to do philan- 

 thropic work; not a problem for amateurs, but a problem for 

 specialists who know the milk business from the ground up. In 

 handling and selling milk the smaller the amount sold the greater 

 is its cost of distribution. Some one must pay this cost. It 

 may be philanthropy or it may be those who are distributing 

 the milk, or it may be the customer but somebody has to pay it. 

 The most economical way to distribute milk is to adopt business 

 instead of amateurish methods and to run this end of the work 

 at its maximum capacity. 



Having secured our milk supply, arrangements 

 RELIEF : must be made for the financial assistance of indigent 

 mothers. This should be done through the local 

 relief society or societies. The agency maintaining the infants' 

 milk depot should not assume the responsiblity of relief. It has 

 enough to do to run the educational work. 



The next thing is to find doctors for the con- 

 DOCTORS: sultations or weekly classes. Perhaps the best 

 way to secure them is for the nurse herself, in 

 conjunction with the director of the undertaking, to confer with 

 leading social workers in the neighborhood where the depot is 

 to be located and, after a thorough discussion of the character 

 and peculiar problems of the neighborhood, to select doctors who 

 will tend to articulate all interests and give the depot a standing 

 in the community. An inefficient, unpopular physician will not 

 secure the co-operation of his fellow-practitioners, and the work 

 of the depot will suffer greatly. An able, genial doctor is the 

 making of an infants' milk depot. 



We now have the depot located and 



STARTING THE equipped, the nurse employed, the milk con- 



WORK: tracted for, relief assured and doctors 



selected for the educational work. All is 



ready to begin. How shall this be done? Usually the first step 

 is publicity. This can be obtained by a meeting in a church, 

 settlement or in the depot itself ; the depot or settlement preferred. 

 After this meeting has been held, leaflets may be distributed 

 through the neighborhood, calling attention to the fact that a 

 milk depot has been established and stating simply its plan and 

 purpose. At first only a few mothers will appear, and the nurse 

 will have a great deal of leisure time. This time can be utilized 



