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sense. I have only sought to bring to your attention points in which I 

 felt forestal educational methods were deficient and to suggest possible 

 remedies. From my point of view the vital educational work at the 

 present time is as follows : First, with the children or the outlook for the 

 future; second, the education of the landowner along extremely definite 

 and practical lines ; third, the education of the general public to the end 

 of securing a far wider spread interest, and fourth, the education of the 

 legislator in order that he might have a firmer and more intelligent grasp 

 upon the economies of conservation. I believe some such plan should be 

 worked out in the immediate future, and that the organization of a com- 

 mittee to formulate forestal educational policies should be considered by 

 the Forest Service. (Applause) 



THE CHAIRMAN : We are very glad to. have with us this afternoon 

 Mr. P. S. Ridsdale, Editor American Forestry. His subject is "Forest 

 Publicity." (Applause) 



MR. P. S. RIDSDALE : Mr. Chairman and gentlemen, you have Colonel 

 Graves' remarks about the necessity of public participation in securing 

 a national forest policy, you have heard Mr. Lieber speak of educating 

 the public, you have heard Mr. Coulter speak of the uneducated public 

 and now I am going to tell you how to help educate them and how to 

 get their co-operation. All of you know without being told of the value 

 of publicity. You all know that it was publicity that helped to put across 

 the big Liberty Loan drives and Red Cross drives and War Chest drives 

 and every other kind of a drive during the great war. 



I just noticed a clipping in a paper the other day which said public 

 matters printed in newspapers in Indiana alone, received the attention of 

 five or six million people. I want you to realize that the newspapers are 

 perhaps the greatest aid to publicity that can be found. The newspapers 

 have treated the various phases of the forest situation which have been 

 fed to them by the Agricultural Department in an editorial way as well 

 as a news item. I can go on quoting for hours from newspapers which 

 we receive day after day and in them you will find the trend of public 

 opinion. We have had editorials on shade tree planting and all kinds 

 of editorials on all kinds of forestry subjects. I can tell you any number 

 of stories that we have featured that have helped to awaken the interest 

 of the public but I do not want to take up your time. 



My message is that the newspaper men are standing ready to co-operate 

 with you in putting across any program which you may have. We are 

 ready to give you more space than we have given and are ready to push 

 your whole program for a forest policy. (Applause) 



THE CHAIRMAN : Our next subject relates to wood-using industries. 

 It is "The Timber Supply in Relation to the Retail Trade." Mr. Findlay 

 M. Torrence, secretary of the Ohio Retail Lumber Dealers' association is 

 our first speaker on this subject. (Applause) 



MR. FINDLAY M. TORRENCE : Mr. Chairman and gentlemen, if you 

 will bear with me, I am going to change my subject to read "The Retail 

 Trade in Relation to the Timber Supply". 



The lay public naturally looks to the local lumber dealers as an author- 

 ity on trees. 



