12 



THE WORLD'S ADVANCE 



of a cement enclosure wall is a practical 

 application and can be very easily built. 

 The wall is about twelve inches high and 

 four inches thick. 



A hitching post similar to that shown 

 in one of the views can be made four 

 feet in height and twelve inches in dia- 

 meter, in one solid piece of concrete. 

 The fastening ring may be located a 

 few inches from the top and the surface 

 of the post given a finish that resembles 

 the bark of a tree. 



Other structures in cement and con- 

 crete are the flower boxes, pergolas, 

 flower pots in many unique designs, and 



a sundial to decorate the lawn. The lat- 

 ter can be made extremely attractive by 

 using cobblestones which are held to- 

 gether by cement. The top slab, which 

 serves as the dial, is two feet square and 

 made of solid concrete. 



The foregoing descriptions are offered 

 in the way of suggestions and serve to 

 illustrate the large number of ways in 

 which cement and concrete may be artis- 

 tically and usefully employed. Practi- 

 cally any one can make the simpler of 

 the structures described, while the more 

 difficult ones can be made after some 

 practice. 



A SALES GARDEN THAT BRINGS 

 BUSINESS 



Many stores, even in closely built re- 

 tail districts of our large cities, maintain 

 a fairly large rear court which is merely 

 a catch-all 

 for pack- 

 i n g cases, 

 r u b b ish, 

 barrels and 

 e x c elsior 

 - a fire 

 menace 

 and a 

 waste o f 

 im mensely 

 v a 1 u able 

 space. 



In the 

 heart of 

 Los Ange- 

 les, in a 

 section 

 which is 

 said to 

 c o mmand 

 a larger 

 rental in proportion to the population 

 than any other retail center, precisely 

 such conditions exist. The accompany- 

 ing view illustrates how one retailer man- 

 aged to turn such a danger and waste 

 into profits. The back yard, extending 

 from the rear of the store to an alley, 

 had almost the ground area of the store 

 itself on which he was paying a fancy 



A Progressive Dealer has Materially Increased His Trade by Building 

 this Attractive Resting Place, which was Formerly an Unsightly Back 



Yard. 



rental. On one side was the brick wall 

 of an adjoining building; on the other, 

 a high board fence. The entire yard 

 was littered with rubbish; accordingly, 

 the first step was to pay a man to remove 

 it and to arrange for frequent removal 



o f o 1 d 

 cases and 

 other 

 waste. 



A gar- 

 dener was 

 then em- 

 ployed to 

 turn up the 

 ground 

 and apply 

 f e r tilizer 

 to the 

 flower 

 beds, and 

 gravel t o 

 the walks 

 which h e 

 laid out. 

 A carpen- 

 t e r con- 

 structed a 

 pergola of rough timber over the en- 

 tire area, over which vines could be 

 trained, while flower and fern baskets 

 were hung from the beams. Ferns and 

 exotic plants and flowers were set out, a 

 tiny fountain constructed in the center, 

 and comfortable benches and outdoor 

 furniture placed where the patrons of 

 the store could sit and enjoy the restful 



