ASC 



A BELL 



/CONGENIALITY is the prevailing climate of the 

 V>i Lubin system a climate which has pervaded 

 and nurtured every growing branch of the Lubin tree 

 since it first began to sprout twenty years ago in the 

 musty cellar of a little optical shop in Philadelphia. 

 Lubin set his ideal then moving pictures "as clear 

 as a bell" an ideal towards which all of his life 

 efforts have converged. 



"T)OP" LUBIN began his career as 

 JL a moving picture king in the 

 damp, murky cellar of a little optical 

 shop down town in Philadelphia. Let me 

 explain before continuing that the title 

 "Top" is by no means an irreverence: it 

 is an affectionate addition which has 

 grown upon his name as the result of a 

 consistently congenial attitude towards 

 his workers and this in spite of the 

 vise-like grip he has upon the most in- 

 finite details of the Lubin machine. Con- 

 geniality is the prevailing atmosphere 

 throughout the entire Lubin system an 

 interesting feature which will be dwelt 

 upon more fully later. 



Genius in the Cellar 



The first Lubin moving picture ma- 

 chine was inspired by a keen, far-sighted 

 glimpse into the future, based upon a 

 genius's knowledge of optics and odds 

 and ends found in the little Philadelphia 

 shop, which shop, for reasons more or 

 less of sentiment, is still in existence. 



Mr. Lubin devoted all of his spare time 

 in constructing his first moving picture 



machine along lines decidedly his own. 

 His ideal was a machine which would 

 avoid the glaring faults of the moving 

 pictures of that time, namely, unclear- 

 ness and unsteadiness of the projected 

 image. In other words, he wanted his 

 pictures to be "as clear as a bell," and 

 towards this ideal he lias worked con- 

 stantly. 



A Talk With Mr. Lubin 



To span in a breath the twenty years 

 intervening between then and now, the 

 ideal, "as clear as a bell," has been com- 

 pletely achieved success to which a 

 well-flung fame amply testifies. 



It is proverbial that inventors are 



Cr business men and worse organizers. 

 : several striking contradictions to 

 this rule successful inventors, keen 

 business men as well as masterful or- 

 ganizers have sprung into being with 

 the development of today's industrial 

 system. Edison, Marconi and Lubin are 

 three men of this type. 



Mr. Lubin's rule of success in a nut- 

 shell is to look as far into the future as 



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