308 



THE WORLD'S ADVANCE 



one conveniently can. He does not look 

 back, for to look back nowadays is to 

 turn into an industrial pillar of salt. A 

 few years ago a valuable collection of 

 Lubin films was destroyed by fire. This 

 was a blow that hurt "Pop" terribly, but 

 he was far from being crushed. He or- 

 dered ponderous underground fire-proof 

 vaults to be built. Nothing short of a 

 volcanic eruption can disturb these cellu- 

 loid treasures now. His attitude of "look- 

 ing back of the beyond" was typified in 

 the short talk I had with Mr. Lubin. 

 Middle-aged successful business men, es- 

 pecially when interviewed for a maga- 

 zine, almost always fall to reminiscing. 

 What Mr. Lubin did, however, was .to 

 grasp me firmly by the coat collar and 

 tersely outline his big plan for the 

 future activities of the company. 



concluding he smiled genially. "While 

 you're here, remember you're a member 

 of the Lubin family," he said. 



Every one working there is, so to 

 speak, a twig of the Lubin family tree, 

 a fact which holds with the more distant 

 branches in Los Angeles, Jacksonville, 

 Brooklyn, Betzwood, and even to Ro- 

 maine Fielding's company the Lubin 

 nomads. 



The direct result of the Lubin family 

 system can be compacted into two words : 

 complete co-operation. Congeniality, self- 

 help and all those sort of things, of 

 course, go along with it. Five minutes 

 after I had been introduced to Ormi 

 Hawley, the young lady who has capti- 

 vated Australia, I was an "adopted son" 

 even if I did happen to be the two or 

 three hundredth ! 



The stranger at the Lubin gates is 

 welcomed warmly because everybody 

 there is proud to show what he is do- 

 ing and they have a right to be 

 proud. 



In the Lubin Courtyard 



The Lubin plant in Philadelphia 



In the Oval: A Stage Set- 

 ting in the Lubin Studio. 

 Below: A Member of the 

 Lubin Organization Exam- 

 ining a Reel of Film to 

 Determine Whether the Va- 

 rious Scenes Are in Proper 

 Rotation. 



Above: A View in the 

 Lubin Machine Shop Where 

 the Cameras for Producing 

 the Lubin Films Are Made. 

 This Company Has Been 

 Making Its Own Cameras 

 Ever Since It Began Busi- 



"I'm going to put every good play 

 on Broadway in moving pictures," he 

 said, "especially comedies." 



"What about your regular produc- 

 tions ?" 



"They go on as well. I'll enlarge 

 this plant, and build a half-dozen more 

 if necessary." 



The Lubin Family System 



Then he elaborated upon his plans, but 

 not a single word about the past. In 



consists of a group of large, airy build- 

 ings surrounding an attractive court of 

 well-kept lawns, hedges and a broad 



