MANAGEMENT, CARE AND FEEDING. 75 



be spasmodic now and then, when trade is lively, but steady adver- 

 tising while in business; not necessarily occupying large space, but 

 neat, to the point, and truthful in all respects. Honesty in dealing, 

 doing as you wish to be done by; making no false statements; keep- 

 ing first class stock and selling at fair prices, according to quality, 

 will eventually bring success and establish a name for reliability. 



CARE. 



ATTENTION TO DETAILS. To attain high rank as a breeder and 

 success as a business man, one must give attention to details. We 

 remember that success is not accidental, but is attained after years 

 of good management, industry and attention to business. The 

 amateur does not usually think over the obstacles before him, and 

 complacently looks at the success which crowns the efforts of vet- 

 eran fanciers in a different light, and attributes this success not to 

 the labors of years or close attention to business, but rather to the 

 luck of breeding some popular varieties and of bringing them prom- 

 inently before the people. 



What is the object of keeping poultry if one does not attend to 

 their wants and get something in return for his care, time and out- 

 lay ? Some start out with good intentions, but never put them in 

 practice. What is the use of buying first class stock and neglect 

 them afterwards ? All our improved breeds must be kept up to the 

 highest condition year after year, or they will deteriorate more 

 rapidly than they have improved. We may say, we are fond of 

 fowls, like to see them around us, and all that, but when it comes 

 to feeding and caring for them regularly, making their quarters com- 

 fortable and clean, we are apt to become careless and shamefully 

 allow the poor birds to suffer from hunger and disease through our 

 negligence. 4 



ECONOMY. There is nothing like economy in the transaction 

 of business, as it makes up for many little drawbacks of the head 

 and hand in our efforts through life. It bridges the gulf which 

 divides poverty and wealth, and aids the inexperienced poulterer to 

 raise fowls without wasting food, and in making use of different 

 kinds of food by mixing and cooking, saving the most costly by 

 substituting other kinds better adapted for fowls. It curbs imagina- 

 tive ideas of profit and expenditure, and its practice is usually 

 rewarded by a sure and safe living on the earnings or profits of 

 one's pursuit. 



Economy and good management will prop the poultryman up 



