THE COMMERCIAL VALUE OF THE COCONUT 3 



Consols of the East," says : " I know of no field of 

 tropical agriculture that is so promising at the 

 present moment as coconut planting, and I do not 

 think in the whole world tliere is a promise of so 

 lucrative an investment of time and money as in this 

 industry" 



The sweeping emphasis of this pronouncement, 

 from one whose insight and commercial genius are 

 beyond all question, must command the attention 

 of everyone who professes interest in the world's 

 industrial progress. Sir William Lever's views are 

 supported by numerous authorities, including many 

 who have been actively engaged in the industry 

 for years. They have expressed themselves with 

 equal emphasis regarding its future, and there can 

 be no doubt that as a field for investment coconut 

 cultivation offers attractions commercially, econo- 

 mically and financially that are difficult, if indeed 

 possible, to find elsewhere. 



Assuming that inquiry into the subject is justi- 

 fied, the questions that naturally arise are : what 

 are the peculiar properties of this wonderful nut, 

 what has caused the phenomenal demand for its 

 product during recent years, and what definite 

 proof can be adduced of its stability as a valuable 

 and marketable commodity ? 



The best possible answer to the first of these 

 questions is the enumeration of the manifold pur- 

 poses served by the coconut and its products, which 



