8 BROILERS AND ROASTERS. 



it pay well ; others doubtless made claims of profit that 

 were exaggerated or wholly false. The industry became 

 so popular locally that the fame of it spread far and wide. 

 Many people went to Hammonton as the ideal location for 

 broiler growing to locate there and "get rich quick." 

 Many others went there to learn the business and go and 

 establish themselves elsewhere. The boom was overdone 

 at Hammonton. The inevitable reaction came, and for a 

 time interest in broiler growing languished there, but the 

 special adaptability of this occupation as an adjunct to the 

 fruit and garden interests of that locality kept many inter- 

 ested, and though with the development of broiler culture 

 elsewhere the town has lost much of its prestige as the 

 broiler town, it is doubtless true as is sometimes stated, that 

 more broilers are produced there now each year than when 

 jthe boom there was at its height. 



One immediate result of the boom at Hammonton was 

 the building of large broiler plants in many other places. 

 Anyone familiar with the current poultry literature of the 

 last fifteen years can recall the names of a number of such 

 plants which have been built and equipped at large 

 ^expense, and extensively advertised as successful and net- 

 rting very substantial profits each year until the owners' 

 cash, credit or courage failed, and the abandonment of the 

 project or a change to other lines of poultry culture came 

 as a virtual confession of the untruth of the statements 

 given out while the plant was in operation. 



It is a matter of first importance to those who may 

 become interested in this subject to get the facts in regard 

 to broiler culture as an exclusive industry, and not to allo\v 

 themselves to be deceived by contrary claims which may be 

 made for plants still in operation. Scores of such plants 



