A FEW BUSINESS MATTERS. 



CHAPTER XVII. 



1L Jl aking a Prime Egg-Market. It is hard to coax 300 

 I ^r \ hens into profitable egg-production, but it is harder 

 i \y e ^ t develop a prime egg-market. Anybody can 



ship eggs to the city and take what the commission 

 man see fit to return, but this business is not satisfactory to the 

 man who knows he has a first-class article, and is doing busi- 

 ness enough to warrant him in guaranteeing fresh eggs. How 

 can he establish his reputation for honesty and care in the 

 minds of those who buy his eggs ? How do you make a trade- 

 mark valuable ? In the first place, a man must make up his 

 mind that he must spend time, money and patience. The point 

 is to get in with some responsible dealer and convince him that 

 the eggs are strictly first-class and that they can be supplied in 

 certain quantities. Have a circular neatly printed, stating, in 

 large type, that you will guarantee every egg sent out to be 

 fresh and good. Offer to supply one dozen fresh eggs for every 

 one found bad or stale before a certain date. Stamp every 

 egg with a neat stamp showing just when it was laid. Never 

 let a soiled or badly colored egg go out of your house. Have 

 a card neatly printed with your name, address, egg-guarantee 

 and a popular name for your poultry-farm. Scatter your cards 

 and circulars wherever you go. Write letters, inclosing your 

 cards and circulars to every hotel-keeper, every first-class grocer 

 and provision-dealer you can hear of. Put a neat advertise- 

 ment in the paper that circulates among the best people in your 

 town or village. Make a visit to large places near by, show 

 your eggs and tell what you are doing. In short, believe in 

 yourself and in your eggs, and then " blow your horn " ! If 



