PACKING BUTTER 383 



of contamination and deterioration. The package is opened only 

 by the consumer; and usually reaches him therefore in more 

 satisfactory condition. The individual package is the most con- 

 venient form for distribution through the retailer's stores and 

 for use by the consumer. The butter is protected against agen- 

 cies of deterioration such as light, air and rapid changes in 

 temperature, after it reaches the consumer. Butter bearing the 

 trade mark of the manufacturer or dealer, as is the case with 

 butter sold in the individual package, serves as an effective 

 advertising means. If the butter is of uniformly acceptable 

 quality, the consumer soon becomes familiar with that particular 

 brand and will assume the habit of calling for that brand. In 

 the case of occasional batches of low grade butter it is advisable 

 to use either a plain wrapper or a special brand reserved for 

 second grade butter only, in order not to jeopardize the reputa- 

 tion of the established brand. 



Packing Farm Butter. Butter made on the farm is put on 

 the market in diverse packages. Butter that goes to the country 

 store is usually packed in crocks, but considerable butter reaches 

 the store also in the form of rolls. Crocks have the advantage 

 that they protect the butter against abrupt temperature changes. 

 If the crock is well glazed on the inside, it is fairly sanitary. 

 Poorly glazed crocks are porous. The pores fill with grease and 

 curd which are not removed by ordinary methods of washing and 

 which cause the crock to become foul-smelling and to serve as 

 a constant source of contamination with agencies detrimental 

 to the quality of the butter. The crock is objectionable also 

 because of its weight and its frailty. 



Some farm butter is put up in rolls weighing 1, 2 or 5 

 pounds and usually wrapped in parchment. Fancy or individual 

 molds are also quite popular. The tendency, however, is to print 

 the butter into standard size one pound prints and put them on 

 the market wrapped in parchment and packed in cartons. The 

 standard size print is, all things considered, probably the most 

 desirable type of package for farm butter, especially when sold 

 direct to residences, etc. The farmer who sells butter, in prints, 

 wrapped in parchments and cartons bearing his name and trade 

 mark is in a position to create a permanent call for it, provided 



