INDIAN COEN. 



or magazine depends mainly on the excess of sales 

 "beyond a certain number of copies, and their plans 

 are shaped accordingly. 



Journalists are well aware that the profit of their 

 business lies in the last ten, or twenty, or fifty thou- 

 sand of their circulation. Hence any and all means 

 by which this vast circulation may be secured are 

 promptly and fearlessly adopted, without regard to 

 expense. Ingenious and costly expedients are em- 

 ployed to swell the subscription list, and the reading 

 community are reached, through every channel of 

 approach, with a splendid array of inducements to 

 subscribers. The catalogue of liberal offers embraces 

 an endless variety of things useful and ornamental 

 which are equally creditable to the taste, skill, and 

 munificence of the proprietor. To furnish out the list 

 of premiums, the world of art, and two of the king- 

 doms of nature, are laid under contribution. Seed- 

 packages, gold pencils, valuable barometers, and costly 

 engravings are marshalled into the service to enact 

 the part of canvassers. 



Some things hitherto applied, through ignorance, 

 to mistaken uses, have by this means been restored to 

 their proper functions. It has thus been discovered 

 that the true and original design of the strawberry is 

 to attract subscribers to the better class of journals ; 

 and that sewing-machines, formerly supposed to be 

 useful in constructing garments, were mainly intended 

 by the inventor to guide the popular choice in select- 

 ing the best periodicals. 



All this is doubtless right and proper in a business 



