Gleanings in Bee Culture 



WITH OUR READERS AND ADVERTISERS 



To many not really well acquainted with our readers it might appear that 

 the columns of a bee-journal might not be especially productive of results for 

 poultry-supply advertisers; and yet when we consider the close relation be- 

 tween the two industries it isn't to be wondered at that the man who keeps 

 bees probably has poultry too; or if he hasn't he could be easily induced to 

 take up this profitable branch of rural or farm life. 



Time was when every farmer and man with a small place kept "chickens " 

 with more or less indifferent results. In the last few years the business has 

 been raised to the dignity of a profession, and thousands are making comfort- 

 able incomes from poultry alone. In driving through the country you will 

 notice in almost every farmyard a flock of well-kept high-grade stock, with 

 well-painted sightly buildings for them in the back-ground; and if you would 

 take the trouble to go into one of these places you would find them equipped 

 with the best of every thing in the line that the market affords. 



And what has brought about this change ? Why, advertising, of course ! 

 Manufacturers and breeders knew long ago that there was a deal of money to 

 be made in the poultry business rightly conducted; and the only way to con- 

 vince the farmer and home-owner of the ultimate satisfactory returns from an 

 investment in the best supplies and the best stock was through the advertis- 

 ing columns of his favorite paper. And right here is where (tleanings comes 

 in; for it is the favorite paper of a large per cent of its readers, and actual re- 

 ports from advertisers show that they frequently get as good (or better) results 

 from our paper as they do from the poultry-journals themselves. Just today 

 we have a letter from Ambrose & Knight, of Urbana, Ohio, advertisers of baby 

 chicks, who have carried a small advertisement in our classified columns for 

 a season or two, in which they say, "We are well pleased with the result we 

 had last year from our advertising with you." Gleanings not only brings 

 inquiries but orders and re-orders. 



Results to the advertiser are results to the reader, for satisfactory returns 

 from a paper to a manufacturer or breeder induce him to give of his best to 

 the readers of that paper. One hardly needs to buy expensive poultry-books 

 if he reads such advertisements carefully and profits by the information con- 

 tained in the catalogs and printed matter sent out by advertisers. 



If you are at all interested in poultry (and it seems to us every one of our 

 readers ought to be) it will pay you to study the advertisements in this paper 

 and to send for printed matter from such as appeal most to you. Bees and 

 poultry dovetail nicely, and you will enjoy the poultry department by our 

 senior editor more than ever if you can duplicate some of his experiences in 

 your own back yard. 



