28 



Gleanings in Bee Culture 



My Farewell Car 



By R. E. Olds, Designer 



Reo the Fifth — the car I now bring out — is regarded by me 

 as close to finality. Embodied here are the final results of my 

 25 years of experience. I do not believe that a car materially 

 better will ever be built. In any event, this car marks my limit. 

 So I've called it My Farewell Car. 



My 24th Model 



This is the twenty-fourth 

 model which I have creat- 

 ed in the past 25 years. 



They have run from one 

 to six cylinders — from 6 to 

 60 horsepower; from the 

 primitive cars of the early 

 days to the most luxurious 

 modern machines. 



I have run the whole 

 gamut of automobile experi- 

 ence. I have learned the 

 right and the wrong from 

 tens of thousands of users. 



In this Farewell car I 

 adopt the size which has 

 come to be standard— the 

 30 to 35 horsepower, 4-cy Un- 

 der car. 



Where It Excels 



The best I have learned 



in 25 years is the folly of 

 taking chances. So the 

 chiefest point where this 

 car excels is in excess of 

 care and caution. 



In every steel part I use 

 the best alloy ever proved 

 out for the purpose. And 

 all my steel is analyzed, to 

 l^rove its accord with the 

 formula. 



I test my gears with a 

 crushing machine — not a 

 hammer. Thus I know to 

 exactness what each gear 

 will stand. 



I put the magneto to a 

 radical test. The carbur- 

 etor'] is doubl y I|h ea ted, ,f or 

 low-grade*gasoline. a^.^ 



I use Nickel Steel axles 

 of unusual size, with Tim- 

 ken roller bearings. I use 

 Vanadium Steel connec- 

 tions. 



So in every part. Each 

 device and material is the 

 best known for the purpose. 

 The margin of safety is 

 always extreme. 



/ ^ In Finish Too 



I have also learned that 

 people like stunningappear- 

 ance. So my body finish 

 consists of 17 coats. The 

 upholstering is deep, and 

 of hair-filled, genuine 

 leather. The lamps are 

 enameled, as per the latest 

 vogue. Even the engine 

 is nickel-trimmed. 



The wheel base is long — 

 the tonneau is roomy — the 

 wheels are large — the car is 

 over-tired. In every part 

 of the car you'll find the 

 best that is possible — and 

 more than you expect. " S^ 



Reo the Fifth 

 $1,055 



Top and windshield not included in price. We equip this car with mohair top, side curtains and slip cover, windshield, 

 gas-tank, and speedometer— all for $100 extra. SELF-STARTER, IF WANTED, $25 EXTRA. 



