Initial Price, $1,055 



This car — my finest crea- 

 tion — has been priced for 

 the present at $1,055. This 

 final and radical paring of 

 cost will stand, I believe, 

 asmygreatestachievement. 



It has required years of 

 preparation. It has com- 

 pelled the invention of 

 much automatic machin- 

 ery. It necessitates mak- 

 ing every part in our fac- 

 tory, so no profits go to 

 parts makers. 



It requires enormous pro- 

 duction, small overhead ex- 

 pense, small selling ex- 

 pense, small i)rofit. It 

 means a standardized car 

 for years to come, with no 

 changes in tools and ma- 

 chinery. 



It requires, in addition, 

 that we make only one 

 chassis. By that we save 

 nearly $200 per car. 



Thus Reo the Fifth gives 

 you more for the money 

 thanjany [other car in ex- 



istence. Any man can 

 prove that for himself. 



But this price is not fixed. 

 It is the uttermost mini- 

 mum. We shall keep it 

 this low just as long as is 

 possible. But if materials 

 advance — even slightly — 

 our price must also advance. 



No price can be fixed for 

 six months in advance 

 without leaving big margi n, 

 and we haven't done that. 

 So the present price is not 

 guaranteed. 



No Skimping 



Men who know me won't 

 think that in fixing this 

 price I have skimped on 

 this lieo the Fifth. Others 

 should consider what I 

 have at stake — my 25 years 

 of prestige. 



If there is one device, one 

 feature, one material better 

 than I here employ, I don't 

 know it. Better workman- 

 ship I regard as impossible. 



More care and caution can- 

 not be conceived. 



I ran one of these cars for 

 ten thousand miles — night 

 and day, at full speed, on 

 rough roads. And the vital 

 parts hardly showed the 

 least sign of wear. 



Catalog Ready 



Our catalog tells all the 

 materials, gives all specifi- 

 cations. With these facts 

 before you, you can make 

 accurate comparisons with 

 any car you wish. 



We ask you to do that. 

 In buying a car for years 

 to come, make sure of the 

 utmost value. Here is the 

 best car I can build after 

 25 years of experience. 

 You ought to find it out. 



The book also shows the 

 various styles of bodies. 

 ^^'ith two-passenger Road- 

 ster body the price is $1,000. 



Write now for this cata- 

 log, then we'll tell you where 

 to see the car. Address 



General Sales 

 Afients for 



R. M. Owen & Co. 

 Reo Motor Car Co. Lansing, Mich. 



Canadian Factory, St. Catharines, Ont. 



New Center Control 

 No Levers — No Reaching 



Note this new feature — 

 the center, cane-handle 

 control. This handle 

 moves but three inches in 

 each of four directions. 

 That very slight motion 

 does all of the gear-shifting. 



Note the absence of levers. 

 The driver's way is as clear, 

 on either side, as the en- 

 trance to the tonneau. 



Both brakes are operated 

 by foot pedals. One pedal 

 also operates the clutch. 

 The driver sits as he should 

 sit, on the left-hand side. 

 Heretofore this was pos- 

 sible only with electrics. 



Those are a few of the 

 ways in which Reo the 

 Fifth shows its up-to-date- 

 ness. 



