28 



Cieaningrs in Bee Culture 



My Finest Car 



By R. E, Olds, Designer 



Reo the Fifth — despite its price — marks the best I know. It 

 is My Farewell Car, based on 25 years of experience. And 

 no man will ever, in my estimation, build a much better car. 



My Limit 



In 25 years tens of thou- 

 sands of men have come to 

 have faith in me. 



I say to them and to 

 others that this Farewell 

 Car shows the utmost of 

 which I am capable. 



In all the 18 months 

 which I spent on this car 

 the selling price was never 

 considered. 



Reo the Fifth is my fin- 

 est creation. It is now the 

 only car built in this mam- 

 moth plant. 



80 all my past prestige, 

 and all this concern's fu- 

 ture, are at stake on this 

 single car. 



The Standard Car 



I don't mean that men 

 can't build more costly 



cars — heavier, larger, more 

 powerful cars. I have built 

 them myself — up to 6-cyl- 

 inder sixties. 



But most men who know 

 have come to seek moder- 

 ation. They have proved 

 that excesses in size, weight 

 and power are useless and 

 immensely expensive. 



The popular car of the 

 future will be the 30 to 35- 

 horsepower, four - cylinder 

 car. So I have adopted 

 this standard type for My 

 Farewell Car. 



My claim is this: 



It is utterly impossible to 

 use better materials, better 

 workmanship or devices 

 than I use in this car. 



It will never be possible, 

 at any price, to get more 

 of real worth in a car. 



Price Not Fixed 



The present price — $1,055 

 — is no measure at all of 

 the worth of this car. My 

 own idea is that the price 

 is impossible. 



It is based on an output 

 probably beyond our pow- 

 ers. It is based on a very 

 low cost for materials — 

 much lower than for years. 

 It is based on ideals of utter 

 efficiency which even this 

 plant can't reach. 



So this price is not fixed. 

 All our contracts with deal- 

 ers provide for advance. 

 Reo the Fifth should not 

 be judged by this altruistic 

 price. Judge it solely by 

 the merits of the car. 



Reo the Fifth 

 $1,055 



Top and windshield not included in price. We equip this car with mohair top, side curtains and slip cover, windshield, 

 gas-tank, and speedometer— all for $100 extra. SELF-STARTER, IF WANTED, $20 EXTRA. 



