Where It Excels 



My advantage in design- 

 ing lies in 25 years of expe- 

 rience. I have built tens 

 of thousands of cars, in 24 

 models, and I know all the 

 possible troubles. 



My axles and driving 

 shafts are much larger 

 than necessary, and I build 

 them of nickel steel. 



My connections are built 

 of Vanadium steel. And I 

 prove every alloy by analy- 

 sis. 



My dififerential was de- 

 signed for -15 horsepower. 

 My gears are tested in a 

 crushing machine of 50 

 tons' capacity. 



My carburetor is doubly 

 heated, to deal with poor 

 gasoline. The magneto I 

 use must pass a radical 

 test. 



Unusual Care 



My excess of caution, my 

 big margins of safety, re- 

 sult from decades of expe- 

 rience. I am too old in 

 this business to take any 

 chances. 



I carry inspection to the 

 extreme. I insist on re- 

 peated tests. 



I use more Roller Bear- 

 ing than were ever before 



employed in this type of 

 car. There are only three 

 ball bearings in Reo the 

 Fifth, and two are in the 

 fan. 



So with every feature. 

 Each is the highest, the 

 costliest type known to 

 motor car engineering. 



No Petty Economies 



The wheel base is long, 

 the wheels are large, the 

 car is over-tired. 



The body finish consists 

 of 17 coats. Even the en- 

 gine is nickel trimmed. 



The upholstering is deep 

 — made of genuine leather 

 — filled with genuine hair. 



The design of the car 

 shows the last touch of up- 

 to-dateness. 



Every detail of this car 

 breathes of utter perfec- 

 tion. 



Center Control 



No Side Levers 



No [Reaching 



This car also embodies 

 my new center control. 

 The gear shifting is done 

 by this center cane-handle 



— by a slight, easy motion 

 in each of four directions. 



There are no side levers 

 to block either front door. 

 Both of the brakes are op- 

 erated by foot pedals. One 

 pedal also operates the 

 clutch. 



Thus the driver may sit, 

 as he should sit, on the left 

 hand side. He is next to 

 the cars which he passes. 

 He is on the up side of the 

 road. Heretofore this was 

 possible inj[^electric cars 

 only. 



This simple form of con- 

 trol — the best ever invented 

 — is exclusive to Reo the 

 Fifth, p^ ^B 



Ask for the Book 



Reo the Fifth is the most 

 interesting car of the sea- 

 son. It comes pretty close 

 to finality. 



It is My Farewell Car, 

 and the price is sensational. 

 It is a car that you should 

 know. 



Ask for our catalog, giv- 

 ing all details and pictur- 

 ing all the body designs. 

 When we mail the book we 

 will tell you where to see 

 the car. Address, 



R. M. Owen & Co., General Sales Agents 

 for Reo Motor Car Co., Lansing, Mich. 



Canadian Factory, St. Catharines, Ont. 



