24 



Gleanings in Bee Culture 



The 25-Year Car 



By R. E, Olds, Designer 



Reo the Fifth 



Is the on^y car based on 

 25 years spent in car build- 

 ing. 



In those 25 years I have 

 created 24 models, and 

 have watched their per- 

 formance with tens of 

 thousands of owners. 



I have also kept in touch, 

 since the start of this in- 

 dustry, with all that other 

 men have done. 



Here is the final result— 

 my finest creation — the 

 best that I can do. 



How I Watch It 



Never was a car so watch- 

 ed in the making as I am 

 watching this. The pres- 



tige of a lifetime is staked 

 on it. 



In this car we insist on 

 utter exactness, regardless 

 of time. Parts are ground 

 over and over. 



Steel for this car is all 

 analyzed, so we know its 

 exact composition. Each 

 car gets a thousand inspec- 

 tions. 



The margin of safety in 

 every part is extreme. We 

 old designers know the 

 need for that. 



I use roller bearings — 

 Timken and Hyatt — in- 

 stead of the usual ball 

 bearings. In no part is 

 cost considered. 



The carburetor is doubly 

 heated— with hot air and 

 hot water — to deal with 

 low-grade gasoline. 



Unusual Beauty 



The car is immensely 

 impressive. It is long and 

 roomy. The wheels are 

 large, the car is over-tired. 

 We avoid all the petty 

 economies. 



The body is finished in 

 17 coats. The lamps are 

 enameled. Even the en- 

 gine is nickel trimmed. 



There is deep upholster- 

 ing, made of genuine lea- 

 ther filled with hair. 



At twice the jjrice, no car 

 could offer more comfort or 

 more class. 



Reo the Fifth 

 $1,055 



30-35 



Horsepower 

 Wheel 

 Base — 



112 Inches 

 Wheels— 



34 Inches 

 Demount- 

 able Rims 

 Speed— 45 



Miles per 



Hour 

 Made with 



2. 4 and 5 



Passenger 



Bodies 



Top.and "■"''a^X'a'n^^'s^t'dlZt-aK^^^^ ^XZ^^^^^^ \"4^V^r.^^- "'"''^'"^"'- 



