The Center Control 



No Side Levers 



The best new feature of 

 the year is brought out in 

 Reo the Fifth. 



It is this center control, 

 shaped like a cane handle. 

 All the gear shifting is done 

 by moving this lever less 

 than three inches in each 

 of four directions. 



There are no side levers 

 — neither inside nor out- 

 side the door. So the en- 

 trance in front on either 

 side is clear. 



Both brakes are operated 

 by foot pedals, one of which 

 also operates the clutch. 

 Never was a car so simple 

 in operation. 



ce o 



b) O 



u u 



Left Side Drive 



These features permit of 

 the left side drive, as in 

 electric cars. The driver 

 sits, as he should sit, close 

 to the cars he passes and 

 on the up side of the road. 



Yet this gear-shifting 

 lever is at his right hand, 

 and the brake pedals right 

 before him. 



This ideal arrangement 

 is found today only in Reo 

 the Fifth. 



$1,055 Too Low 



The only point which 

 does not meet my approval 

 is this initial price. I be- 

 lieve it too low to continue. 



It is based on the pres- 

 ent " low cost for 



materials, on enor- 

 mous output, on 

 ideal conditions. 



This price I re- 

 gard as a passing 

 sensation. It is 

 subject to instant 

 advance. Under 

 average condi- 

 tions, it would be 

 impossible. 



But Reo the Fifth will al- 

 ways sell lower than any 

 other car in its class. We 

 have a model factory, mod- 

 ern equipment, enormous 

 capacity. And wejhav^e 

 he experience. 



We are not over-capital- 

 ized — have no bonded 

 debt. And we save aoout 

 20 per cent in the making 

 by confining our output to 

 only one chassis. 



Thus the best car T can 

 build is being sold at this 

 moment for $1,055. 



1,000 Dealers 



Reo the Fifth is shown 

 by dealers in a thousand 

 towns. We will tell you 

 the nearest when you write 

 for our book. 



This book shows the va- 

 rious styles of bodies. It 

 pictures every detail. It 

 enables comparison with 

 all other cars. It is the 

 most popular book of the 

 season. 



Write for it now. 



Address 



R. M. Owen & Co. 



General Sales Agents for 



Reo Motor Car Co., Lansing, Mich. 



Canadian Factory, St. CatharlnesJOnt. 



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