22 



GLEANINGS IN BEE CULTURE 



Reo the Fifth 



By R. E. Olds, Designer 



My Ideal Car 



lleo the Fifth— my latest 

 creation — shows what I re- 

 gard as ideal in a car. 



It is not too large nor too 

 small, too light nor too 

 heavy. It is long, roomy, 

 speedy and powerful. 



It gives one a real car, 

 without being wasteful of 

 gasoline or oil. 



Experienced motorists, 

 more and more, are adoj^t- 

 ing this type of car. So 

 this factory now is building 

 no other model. 



The Little Price 



The i^rice of this car is no 

 indication of what I've em- 

 bodied in it. This price, in 

 the long run, I regard as 

 impossib e. It is simply a 

 passing sensation. 



We have a model factory, 

 splendidly equipped. Also 

 enormous output. We have 



worked for years to bring 

 cost of production down to 

 the lowest limit. 



This year we save nearly 

 $200 per car by building 

 only one chassis in this 

 great plant. We ought to, 

 and will, undersell other 

 cars of this size. 



But this initial price is 

 too low. A slight advance 

 in materials — a little slip in 

 production— will compel a 

 higher price. And those 

 who delay must expect it. 



It is Superb 



Here is a car where every 

 detail shows the final 

 touch. 



The lines of the car are 

 impressive. The car is long 

 and low, big-wheeled and 

 over - tired. Never was a 

 car more comfortable. 



The body finish consists 

 of 17 coats. The upholster- 

 ing is deep, made of genu- 



ine leather, filled with hair. 



The lamps are enameled. 

 Even the engine is nickel 

 trimmed. 



You expect these things 

 in the costliest cars. But 

 you never saw greater per- 

 fection in detail than in 

 Reo the Fifth at 11,055. 



In most moderate-priced 

 cars close inspection shows 

 stinting. It reveals many 

 petty economies. 



You find wheels too 

 small, tires too small, 

 springs too light. Count- 

 less details show the signs 

 of skimping. 



Here you find the oppo- 

 site extreme. Were the car 

 to sell at twice the price not 

 a detail could be bettered. 

 Nor could I add to this car, 

 inside or outside, a single 

 iota of value. 



This car is built to repre- 

 sent the very best I know. 



Reo the Fiftb 

 $1,055 



30-35 

 Horsepower 



Wheel 



Base— 

 112 Inches 



Wheels— 

 34 Inches 



Demount- 

 able Rims 



Speed — 45 

 Miles per 

 Hour 



Made with 

 2, 4 and 5 

 Passenger 

 Bodies 



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