It Took 25 Years 

 to Build It 



I have spent 25 years in 

 active experience to learn 

 how to build a car like this. 



This is my 24th model. 

 It embodies all I have 

 learned from building tens 

 of thousands of cars. 



No man can possibly 

 build a car like this with- 

 out knowing what the 

 years have taught me. 



Care and Caution 



The best I have learned is 

 the need for care and cau- 

 tion — for careful inspec- 

 tion, for repeated tests, and 

 for big margins of safety. 



All the steel I use is ana- 

 lyzed, so I know the exact 

 alloy. I take nobody's 

 word in this matter. 



The axles, driving shaft, 

 crank shaft, etc., are all 

 much larger than neces- 

 sary — to guard against any 

 contingency. 



I test my gears in a crush- 

 ing machine with 60 tons' 



capacity. I used to make 

 tests, as others do, with a 

 hammer. No, I know to 

 exactness what each gear 

 will stand. 



The differential was de- 

 signed for a 45 h. p. engine. 



I put the magneto to a 

 radical test, to know it can 

 never fall down. My car- 

 buretor is doubly heated — 

 with hot air and hot water 

 — to deal with low grade 

 gasoline. Thus I eliminate 

 half the common troubles. 



Instead of ball bearings I 

 use roller bearings — Tim- 

 ken and Hyatt High Duty. 

 There are only three ball 

 bearings in this whole car. 



Tests and inspections are 

 carried to the extreme, so 

 that errors can't slip by. 



Such methods seem ex- 

 treme to men of lesser ex- 

 perience. But a man who 

 has built cars for 25 years 

 learns that he can't be too 

 careful. 



The Best I Can Do 



The car represents the best 

 I can do— down to the small- 

 est detail. Men will never 

 build cars much better. 



The materials are the 

 best that men know. The 

 features are the best yet 

 invented. More of care, 

 skill or caution cannot be 

 conceived. 



I have built this car for 

 the thousands of men who 

 have learned to have faith 

 in me. And it justifies 

 that faith. 



Ask for Catalog 



Our catalog shows the 

 various styles of body, and 

 pictures the important de- 

 tails. The Roadster type 

 sells for $1,000. 



I never knew a car which 

 met such a welcome as Reo 

 the Fifth has met. It is 

 shown by dealers in 1000 

 towns. When we send our 

 our books we'll tell you 

 where to see it. Address 



R. M Owen & Co. 



General Sales Asents for 



Reo Motor Car Co., Lansing, Mich. 



Canadian Factory, St. Catharines, Ont. 



New Center Control 

 No Levers— No Reaching 



This new center con- 

 trol is exclusive to Reo 

 the Fifth. All the gear 

 shifting is done by 

 moving this handle 

 less than three inches 

 in each of four direc- 

 tions. 



There are no side lev- 

 ers, so the entrance in 

 front is clear. 



Both brakes are op- 

 erated by foot pedals. 

 ( )ne pedal also operates 

 the clutch. The driver 

 sits, as he should sit, 

 on the left hand side, 

 close to the cars he 

 passes. Heretofore, 

 this was possible in 

 electric cars only. 

 That's one of the 

 unique features. 



