22 



GLEANINGS IN BEE CULTURE 



The Greatest Success 

 of the Season 



By R. E. Olds, Designer 



Reo the Fifth, as auto- 

 mobile men know, is the 

 greatest success of the 

 season. 



Orders have come to us 

 for 4000 carloads. We 

 have orders in at this writ- 

 ing, from six separate cit- 

 ies, for a trainload to go in 

 one shipment to each. 



Nearly one thousand 

 dealers, in one thousand 

 towns, have allied them- 

 selves with this car. 



I have never known a 

 model to be in such de- 

 mand as Reo the Fifth is 

 now. 



What It Means 



This conies as the cli- 

 max of my career — after 

 25 years spent in car 

 building. 



It comes from men who 

 have faith in me. It 

 comes from thousands of 

 buyers who think the best 

 I can do is the best they 

 can get. 



And every one of these 

 men, I am glad to know, 

 is getting more than he 

 expects. 



And All Get an 

 Under-Price 



I am also glad to know 

 that you who buy now are 

 getting over-value. There 



was never a car so under- 

 priced as this. 



This initial price of 

 $1,055 is a price that can't 

 continue. It is bound to 

 go higher. It must be 

 advanced with the slight- 

 est advance in materials. 



But you early buyers 

 are entitled to this under- 

 price. The future of this 

 car will be created by you 

 — by the good words you 

 say about it. That's why 

 we started out this car at 

 this altruistic price. 



But I want none to ex- 

 pect that this price will 

 continue. I know it must 

 end _ before long. 



"' ■" -"-"gar j'azg-y;^ag^r'asaai: s^w^sfe ^s^^'- -'-"* 



