Each Car Will Sell 

 Twenty in Time 



Reo the Fifth is not 

 built for a season. It is 

 built for a very long pull. 



Men will never find a 

 way to greatly improve it. 

 The future can bring none 

 but minor changes. 



I say this, remember, 

 after 25 years spent in car 

 building. This car I regard 

 as pretty close to finality. 



Now Each Car is a 

 Salesman 



The future of Reo the 

 Fifth depends on the cars 

 which go out from our 

 shops this spring. 



So no car ..was ever more 

 carefully guarded. Not a 



detail is slighted, despite 

 this rush of demand. 



The steel is all analyzed. 

 Parts are ground over and 

 over to get utter exactness. 



Every part gets repeat- 

 ed inspections, and the 

 slightest flaw discards it. 

 Every important part 

 must pass radical tests. 



The engines are tested 

 for 48 hours. Each finish- 

 ed car is subjected to a 

 strenuous trj^-out. Hun- 

 dreds of men are on the 

 alert here against the least 

 imperfection. 



The bodies are finished 

 with 17 coats. We give 

 the last touch to every 



detail of finish, regardless 

 of cost or time. 



For the cars of this 

 Spring are built to build 

 reputation. The future 

 fame of Reo the Fifth 

 depends on their perform- 

 ance. 



We expect each car to sell 

 twenty in time. So you 

 who are buying this model 

 now are getting utter per- 

 fection — the very best we 

 can do. 



1000 Dealers 



There are dealers now in 

 nearly 1000 towns to show 

 Reo the Fifth to the inter- 

 ested. 



Write for our book show- 

 ing the various bodies and 

 we will tell you the nearest 

 dealer. Please write now. 



R. M. OWEN & CO , General Sales Agents for 

 REO MOTOR CAR CO.. Lansing, Mich. 



Canadian Factory, St. Catharines, Ont. 



New Center Control 

 All Side Levers Abandoned 



One distinguishing 

 feature in Reo the 

 Fifth is this center, 

 cane-handle control. 



All the gear shifting 

 is done by moving this 

 lever less than three 

 inches in each of four 

 directions. It is done 

 with the right hand. 



Both brakes are op- 

 erated by foot pedals, 

 one of which also op- 

 erates the clutch. So 



the entrance in front 

 on either side is clear. 



This arrangement 

 permits of the left side 

 drive, heretofore pos- 

 sible in electric cars 

 only. The driver sits, 

 as he should sit, close 

 to the cars he passes. 



No man will be con- 

 tent with the old-style 

 side levers when he 

 knows this ideal con- 

 trol. 



