20 



GLEANINGS IN BEE CULTURE 



Reo the Fifth 

 $1,055 



Top and windshield not included in price. We equip this car with mohair top side curtains and slip-cover, 

 windshield, gas tank and speedometer— all for $100 extra. SELF-STARTER, IF WANTED, $20 EXTRA. 



The 1912 Sensation 



By R. E, Olds, Designer 



Five Times Oversold in May 



I have built automobiles for 25 years. 

 Reo the Fifth is my 24th model. 



I have watched all the ups and downs of 

 i\Iotordom — all the comings and goings, the 

 successes and failures. 



But I never saw a demand like that which 

 developed for Reo the Fifth this year. 

 In April and May we could easily have sold 

 five time.5 our factory output. 



My Final Car 



Month after month I have told you the 

 story, so you know why this call has come. 



I built this car as my final creation, as 

 the cap-sheaf of my career. 



In this car I embodied the best I had 

 learned from 25 years of ear building. 



This car marked my limit. Every de- 

 tail showed the best I knew. 



I analyzed all steel that went into it. I 

 tested the gears in a crushing macliine with 

 50 tons' capacity. 



Steel axles — Vanadium 

 I equipped the car with 



I used Nickel 

 Steel connections. 

 15 roller bearings 



To every part 

 safety. The carburetor 

 for low-grade gasoline. 



gave big margins of 

 I doubly heated 



I Watched It 



Then I took personal charge of the build- 

 ing, for I pledged my good faith on this 

 car. 



I saw that the parts were ground over 



and over, until we got utter exactness. I 

 saw that each car got a thousand inspec- 

 tions. 



The engines were tested for 48 hours. 



