Each finished car was tested over and over, 

 until it proved utterly perfect. 



We did all this with every car, in the 



midst of the April rush. We do it to-day, 

 and shall always do it so long as I build 

 this car. 



The Center Control 



Then we equipped this car with my new 

 center control. All the gear shifting is 

 done by a small, round lever between the 

 two front seats. It is done by moving tliis 

 lever only three inches in each of four di- 

 rections. 



I got rid of all side levers, so the front 



doors were clear. Both brakes are operated 

 by foot pedals. 



In these ways I made possible the left- 

 side drive. 



Now nearly all makers announce for 

 next season the center control and the left- 

 side drive. But none can use my center 

 control. They still use the old time levers. 



The Amazing Price 



Then we offered this car — the best I can 

 build — for $1,055. And nothing on the 

 market could begin to compete with it. 



The car is long, roomy, and powerful. 

 The wheels are big. The body is finished 

 in 17 coats. The upholstering is the height 

 of luxury. 



The demand for this car will grow and 

 gi'ow as the facts become better known. I 

 believe that each car will sell twenty. 



But the price of $1,055 can't last long. 

 The price is too low for pi'ofit, and mate- 

 rials are advancing. Before very long ad- 

 vancing costs will compel us to ask some- 

 thing more for this ear. 



1000 Dealers 



Reo the Fifth is shown by dealers in a catalog, showing the various styles of body, 

 thousand towns. If you will write for our we will tell you where to see the car. 



Address 



R. M. OWEN & CO. 



General Sales Agents for REO MOTOR CAR CO. 



Lansing, Mich. 



Canadian Tactory, St. Catharines, Ont. 



