AUGUST 15, 1912 



Every car is coming to it as fast as models Parts are ground over and over to get 



can be changed. The side levers and the utter exactness. The parts in each car pass 

 right side drive are going out at once. r. thousand inspections. 



This Year s 

 Sensation 



Reo the Fifth, with the center control, 

 Jjas been this year's sensation. Our spring 

 output was five times oversold. 



In all the 25 years I have spent in this 

 industry, I have never seen such a popular 

 car. 



Tt is this amazing demand which lias 

 driven makers to the immediate adoption 

 of center control. 



But That 

 Isn't All 



Engines are put through five severe tests 

 -48 hours in all. 



Finished cars are tested over and over. 



There are in this car 15 roller bearings. 

 Ball bearings are nowhere used, save in the 

 clutch and fan. 



The bodies are finished in 17 coats. The 

 seats are luxurious. The tonneau is room5^ 



With a lifetime's reputation at stake on 

 this car. men know I am mighty careful. 



Then the Price 

 of $1,055 



And the underprice has been another 

 sensation. We fixed the initial price at 

 $1,055, which is $200 below any car in its 

 class. 



The price of this car must soon be ad- 

 vanced, because of the advancing materials. 

 Tt is much too low. But the price remains 

 a1 $1,055 wliile our present materials last. 



There are other reasons beside center 

 control for tliis car's immense popularity. 



It is the final result of my 25 years 

 s] enl in car building. In every detail it 

 marks the best I know. 



The cars are built under my supervision. 

 And I insist on absolute perfection, 



The steel is twice analyzed, before and 



. ■ . Reo the Fifth is sold by dealers in a 



after treating. 



thousand towns. Write for our catalog. 



The gears are tested in a crushing ma- showing all styles of bodies, and we will 



cliine of 50 tons' capacity, tell you where to see it. Address 



General Sales Agents Reo Motor Car Co., Lansing, Mich. 



Canadian Factory, St. Catharines, Ont. 



