Comfort 



I would never buy a car which skimped 

 on comfort, for the pleasure of motoring 

 dejiends on it. 



For comfort in driving I doubly heat 

 my carburetor. That saves the troubles 

 with low-grade gasoline. I use a $75 mag- 

 neto to save ignition troubles. In Reo 

 the Fifth you can start on magneto. 



I use a new type of center control, so 

 all the gear shifting is done by moving a 

 lever only three inches in each of four 

 directions. You would not go without it 

 for $100 after you try it out. 



Both brakes are operated by foot pedals, 

 so no levers are in the way of the driver. 

 And the driver sits on the left hand side, 

 close to the cars he passes. 



For comfort in riding I use big sj^rings 

 - — seven-leaf springs, two inches wide, with 

 lear sj^rings 46 inches long. They are 

 Sheldon springs. 



1 give a long, wide car, with amjjle 

 room. I give them deep cushions, built so 

 they never sag. 



1 use genuine leather in upholstering 

 and fill it with the best curled hair. 



Finish 



Then I want for my own use a beautiful 

 car. So I build this car with an impressive 

 body, and finish it with 17 coats. I use 

 electric side lights, and build them flush 

 with the dash. 



I give to every detail that final touch 

 which adds to one's i^ride in a car. I 

 abominate petty economies. 



Men's Faith in Me 



After 25 years, the best I have gained 

 is men's faith in the cars I build. And my 

 ihiefest aim is to justify that faith. 



1 could easily save $200 per car bj' 

 skimping on things which buyers don't see. 

 That slighted car at a startling jjrice would 

 1 ay me more profit than Reo the Fifth. 

 And, by talking equipment — the things one 

 sees — I could sell more cars beyond any 



doubt, than by dealing with hidden Avorth. 



But my ambition doesn't lead that way. 

 1 would never buy a car which the makers 

 skimped, and I never shall try to sell one. 



Enough men will alwaj'S want well-built 

 cars — generous, roomy, economical, safe — 

 to keep this factory busy. And those men 

 will always say good words about my en- 

 gineering. 



Reo the Fifth 



The 1913 Series 



$1,095 



30-35 



Horsepower 

 Wheel Base- 

 in Inches 

 Tires 



34x4 inches 

 Wheels 



34 inches 

 Demountable 



Rims 

 Three Electric 



Lisrhts 

 Speed — 



45 Miles per 



Hour 

 Made with 



2 and 5 



Passenger 



Bodies 



Top and windshield not included in price We equip this car with mohair top. side curtains and slip cover, 

 windshield, gas tank for headlights, speedometer and self-starter — all for $100 extra. 



R. M. Owen & Co. 



* General Sales Agents for 



Reo Motor Car Co., Lansing, Mich 



Canadian Factory, St. Catharines, Ont. 



