GLEANINGS IN BKE CULTURE 



After 60,000 Cars 



By R, E, Olds, Designer 



I have built to date over 60,000 cars. 



For 25 years I have watched their performance. 

 I have found out and corrected a myriad short- 

 comings. Fve acquired a world of caution 



Some say Fm " old-maidish "—too careful, too 

 slow. But I call these things standards. Tve 

 made them my code. 



My Latest Extreme—Big Tires 



The new Reo the Fifth— out Oct. 1— 

 is equipped with 34x4-inch tires. 



That is 22 per cent greater tire capacity 

 than I ever have used on a car of this size. 

 Yet this car was always much over-tired, 

 compared with usual standards. 



These oversize tires add 30 per cent to 

 my tire cost. But they add 65 per cent 

 to the average tire mileage. They should 

 save you in tire waste some hundreds of 

 dollars during the life of the car. 



Remember this fact when you come to 

 compare cars. The tires on Reo the Fifth 

 are now 34x4. 



Make Some Other Com- 

 parisons 



In judging cars, in these days of close 

 jjrices, it is very imxiortant to make other 

 comparisons. 



There are dollars saved sometimes which 

 cost buyers ten dollars. What you want 

 is final economy. 



Watch points like these : 



Reo the Fifth has 190 dro20 forgings. 

 All makers use some of them to get light- 

 ness and strength. But Reo the Fifth has 

 190. And its racy lines, its lightness and 

 strength are due largely to those costly 

 forgings. 



My springs are two inches wide. Each 

 sirring has seven leaves. The front springs 

 are 38 inches long — the rear are 46. 



I use fifteen roller hearings — 11 of the 

 Timken, 4 of the Hyatt High Duty. 



Every important bearing has bronze 

 bushings — even the smallest of them. 



For safety's sake I use 14:-inch brake 



drums. I use a centrifugal pump. I use 

 a $75 magneto, to insure a hot spark when 

 the car runs slowly. You can start on 

 this magneto. 



My carburetor is double heated — with 

 hot air and hot water. So jioor gasoline 

 can't give trouble. 



For big margin of safety, every driving 

 part in this car is built for 4:0-horsepower 

 requirements. 



No Chances 



I take no chances on any part of this 

 car, for chances sometimes cost mone3^ 



Each lot of steel is analyzed twice. Geai's 

 are tested in a crushing machine, to stand 

 75,000 pounds. 



Each engine gets five tests — about ten 

 liours each. It is run for 28 hours in the 

 chassis. 



I limit my output to an easy capacity of 

 50 cars a day. So the cars are built slowly 

 and carefully — no man is ever rushed. 



Parts are gi'ound over and over. Our 

 factory system insures a thousand inspec- 

 tions. 



Petty Savings 



I abhor petty savings. I could save, per- 

 haps, $50 to $75 per car in the finish and 

 upholstering if I cared to skimp. 



But I put on this car a special body 

 wliich costs more than wood or metal. I 

 save by this 50 pounds in weight, and the 

 body takes a wondrous finish. 



l' give 17 coats to each body. The 

 fenders, radiator, hood, etc., have two coats 

 of rubber enamel baked on. 



