The upholstering is deep, and of gen- 

 uine leather. It is filled with the best 

 curled hair. The backs as well as the 

 seats are filled with springs, to give you 

 the utmost comfort. 



Every part shows the final touch. Even 

 the engine is nickel-trimmed. I believe 

 that folks like these perfections. 



Center Control 



Reo the Fifth has my center control — • 

 a single light handle, out of the way, which 



does all the gear shifting by moving three 

 inches in each of four directions. 



Both brakes are operated by foot pedals. 

 So there are no levers to clog the front 

 doors. 



The driver sits on the left side, as in 

 electrics, close to the cars he passes. Yet 

 the gear-shifting lever is at his right hand. 

 Note how many great cars are following 

 me in this. The old way of driving will 

 be soon out of date. 



Do These Precautions Pay? 



The result of all this is that Reo the Fifth 

 sells on a mighty small margin. I am 

 keeping the price under $1100, with all 

 the new features, including these big tires. 



Our jDrofit per car is now a very small 

 item, despite the fact that we make every 

 part ourselves. 



Yet there are cars which, at passing 

 glance, seem to undersell this ear. 



I have told you the facts, so you may 

 judge for yourself if these are things which 

 you care to go without. Would you wish 

 me to save you a little on price by trebling 

 your cost of upkeep? 



I am sure you'll say no. I am also sure 

 that the time is coming when most ears 



must be built like this. Men won't have 

 them othei-wise. 



Here's the greatest value any man can 

 give you in a ear. If you want such value 

 I want your trade. And you'll be very 

 glad, in years to come, that you picked a 

 ear like this. 



In 1,000 Towns 



A thousand dealers in a thousand towns 

 now offer this new type of Reo the Fifth. 



Our 1913 catalog pictures all the details, 

 and shows styles of bodies. Write us for 

 it now. 



R. M. Owen & Co. 



General Sales Agents for 



Reo Motor Car Co., Lansing, Mich. 



Canadian Factory, St. Catharines, Ont. 



Reo the Fifth 



The 1913 Series 



$1095 



Top and windshield not included in price We equip this car with mohair top. side curtains and slip cover, 

 windshield, gas tank for headlights, speedometer and self-starter — all for $100 extra. 



