SOME STEPS IN LIVE-STOCK JOURNALISM 289 



publication of "The Breeder's Gazette." One lead- 

 ing breeder declared promptly that he would 

 advance a few thousand dollars when the time 

 came, with the understanding that the debt would 

 be liquidated by advertising space in the new paper. 

 Another promised $500 upon the same basis; in 

 fact, encouragement was met on every hand. The 

 general traveling agent of the old monthly, HENRY 

 F. EASTMAN, had also expressed in the meantime 

 a desire to cast in his fortunes with the new paper. 

 A little prospectus was prepared, with a schedule 

 of proposed advertising rates, and it was planned 

 to put the whole venture to a test by sending 

 EASTMAN to the "great St. Louis Fair" with this 

 formal announcement, and if he succeeded in mak- 

 ing tentative advertising contracts sufficient to 

 serve as a basis of credit, then cash would be 

 borrowed to buy the necessary type and office 

 furnishings to set "The Gazette" up in business. 

 It was at this stage of the proceedings that my 

 little "eighty-five" came into requisition. It so 

 happened that at this particular juncture there was 

 no money in sight to pay EASTMAN'S expenses. 

 Happily my own little savings were available, and 

 within a week he was back with several thousand 

 dollars' worth of perfectly good contracts. The 



