DIVISION THREE — BRAINS. 221 



ings of lots for sale, each one being listed by number, and the highest num- 

 ber in this edition is 2,171. The copy of the Daily which I found is also 

 dated February 20, 1888, and is marked Vol. i. No. 128. It says, "Office 

 hours 8:30 a.m. to 5 p.m." lyisting of property for the day closes at 

 2 p. m. Notice of change of price or of sale made closes at 4:30 p. m. 

 E. D. Hough was the Exchange '"manager," and editor of the Bulletin. 

 The Association had its own type and press there in the office, and these 

 were its principal assets when the "boom " bursted. The expenses of the 

 Exchange office, including the printing of the paper, were met by quarterly 

 dues from the members, and this number of the Daily contains an urgent 

 call for the members to "pay up" their quarterage which fell due in Jan- 

 uary. The boom was already feeling a little sick. 



The White Ribbon. — The Pasadeiia Standard of February 2, 1889, 

 contained the following item : 



" The White Ribbon is the name of a new paper just issued by the 

 State Womans Christian Temperance Union, from the press of H. N. Farey 

 & Co. Mrs. M. C. Lord edits it. The new paper is our little twin sister, 

 being the same size of page as the "little" Standard. It goes to every 

 member of the W. C. T. U. in South California, and 3,000 copies were 

 printed. It is monthly, and it is sprightly, at 25 cents a year." 



The "Ribbon" was continued till 1894 with the same editor and 

 printers ; then it was removed to lyos Angeles and edited and printed there. 



The Pasadena Weekly Journal made its first issue on October 5, 

 1889. By the suspension of the Daily Unio?i, and other newspaper failures, 

 a number of Pasadena printers found themselves out of work — stranded on 

 the desert beach of a "busted boom," with no bread-and-butter croppage in 

 sight ; to meet this emergency, three of them, C. W. Jackson, F. S. Hearn 

 and W. H. Korstian, leased the material of the defunct Union and started 

 the Journal, hoping that, as they would do the work themseves it would 

 yield them at least a living. It was a neat paper, 7 columns to the page, 

 devoted to general news and the local interests of Pasadena. They issued 

 23 numbers, the last one bearing date of March 8, 1890. And the Pasade?ia 

 Standard of March 15, said : 



"The Pasadena Journal suspended publication last Saturday. The 

 young men who started it made a good paper ; but the field was too full 

 already. They held on remarkably well, as it was, and retired with honor 

 and respect to their good intentions." 



The Crown Vista. — Sometime in 1888 H. E. Lawrence started a 

 paper at the village of Sierra Madre, called The Vista. But about Novem- 

 ber I, 1891, he moved his printing^ffice to Pasadena, and on November 14 

 issued the first number of the Crown Vista ^ in pasted journal form, i2x 18 

 inch page. It gave much attention to local matters of Sierra Madre and 

 Eamanda Park, as well as Pasadena ; and varied in size — being 8, 10 or 12 



