TYPES OF POULTRIMEN 23 



business ability to be able to buy and sell intelligently. The 

 financial return which should be expected from an exclusive type 

 of poultry farming, as outlined, will be from fifteen to twenty-five 

 per cent on the total investment. 



The Poultry Fancier. — The poultry fancier is a true specialist 

 among specialists. He is a poultry raiser whose primary object 

 is the improvement of his birds through breeding and selection. 

 His efforts are usually directed towards improvement in color 

 and body type or shape. The fancier invests both his time and 

 his money in the work. A heavy investment in equipment is 

 necessary, and an especially large reserve or working cash capital 

 is needed, as the returns are concentrated in a few months of the 

 year, but are heavj^ while they last. One of the heavy operating 

 expenses of the fanc}^ plant is the high wages which are paid to 

 high-class labor. Advertising expenses are another heavy oper- 

 ating charge. 



Success as a breeder of fancy and show-winning birds depends 

 on the following factors: Getting well established and promi- 

 nently before the buying public, winning at shows and an abund- 

 ance of advertising, a practical knowledge of the laws of breeding, 

 a well-developed or permanent ideal or standard towards which 

 to breed, and care in mating. 



The fancier must be a good salesman, for he must sell a superior 

 article for a high price in competition w^th low-priced goods. He 

 must have a congenial and winning personality. A neat and 

 attractive farm is a big advantage in this phase of the work. 

 Financial returns to the poultry fancier are large if once he gets 

 well established and is well known as a breeder of winning birds. 



The Poultry Financier. — By the poultry financier is meant a 

 very small class of persons connected with the poultry business 

 who invest money only in a poultry farm and hire a manager to 

 operate same. Such persons usually have a very limited poultry 

 training, and success depends upon their ability to choose a well- 

 trained and capable man to supervise the work. The danger 

 which has been most apparent wath investments of this kind is 

 poor management. This has been especially apparent in the 

 management for egg production and in hatching and rearing. 

 Failure is most often caused by neglect of details. Poor results 

 are often attained in distribution or marketing, due to the lack 

 of personality. There is a class of wealthy persons who invest 

 considerable sums to build up poultry farms primarily as a hobby 



